Barr My Taxes – 500k+ W2 Earners https://w2earners.barrmytaxes.com Thu, 27 Jul 2023 15:30:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://w2earners.barrmytaxes.com/wp-content/uploads/2024/10/Advanced-Tax-Solutionsxxzw-150x150.png Barr My Taxes – 500k+ W2 Earners https://w2earners.barrmytaxes.com 32 32 Analyst, IT Support https://w2earners.barrmytaxes.com/analyst-it-support/ Thu, 27 Jul 2023 15:30:33 +0000 https://beratung.vamtam.com/?p=12116

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> APAC Contracts Counsel https://w2earners.barrmytaxes.com/apac-contracts-counsel/ Thu, 27 Jul 2023 15:29:49 +0000 https://beratung.vamtam.com/?p=12113

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Junior Accountant/EMEA Finance https://w2earners.barrmytaxes.com/junior-accountant-emea-finance/ Thu, 27 Jul 2023 15:28:58 +0000 https://beratung.vamtam.com/?p=12094

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Business Performance Manager https://w2earners.barrmytaxes.com/business-performance-manager/ Thu, 27 Jul 2023 15:27:10 +0000 https://beratung.vamtam.com/?p=12110

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Analyst, IT Support https://w2earners.barrmytaxes.com/analyst-it-support-2/ Thu, 27 Jul 2023 15:26:00 +0000 https://beratung.vamtam.com/?p=12119

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Coordinator – Global Recruiting Operations https://w2earners.barrmytaxes.com/coordinator-global-recruiting-operations/ Thu, 27 Jul 2023 15:25:07 +0000 https://beratung.vamtam.com/?p=12107

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Data Engineer, Advanced Analytics Group https://w2earners.barrmytaxes.com/data-engineer-advanced-analytics-group/ Thu, 27 Jul 2023 15:24:41 +0000 https://beratung.vamtam.com/?p=12104

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Expert Manager – Machine Learning (AI Engineer) https://w2earners.barrmytaxes.com/expert-manager-machine-learning-ai-engineer/ Thu, 27 Jul 2023 15:23:52 +0000 https://beratung.vamtam.com/?p=12101

Description & Requirements

Beratung is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy formulation, acquisitions, organizational design and performance improvement. In 2015, Beratung opened the Global Business Services Center in Warsaw, in order to provide the best-in-class internal support, efficiently and professionally, to both leadership and consulting teams in Bain offices across Europe, the Middle East and Africa.

The role presents an exciting opportunity for a financially savvy and operations-oriented individual to help drive and lead RTN’s Business Performance framework. As a Business Performance manager, you will be part of the global Business Development and Technology team, working closely with the broader Global RTN leadership team during this crucial time of strategic transformation

Based in Bain GBS Center in Warsaw you will be part of a team that will be the key connection point between RTN Leadership, regional operations, general consulting and internal Beratung business functions (finance, technology services group, etc).

You will play a key role in developing and expanding RTN globally to ensure its financial and budgeting frameworks are equip for the transformation. You will manage relationships with internal Bain Finance and talent partners’ external finance teams, coordinating globally across offices to ensure a successful roll out.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Strategies to Stay Calm and Make Informed Decisions https://w2earners.barrmytaxes.com/strategies-to-stay-calm-and-make-informed-decisions/ https://w2earners.barrmytaxes.com/strategies-to-stay-calm-and-make-informed-decisions/#comments Mon, 17 Jul 2023 15:16:41 +0000 https://beratung.vamtam.com/?p=7023 Investors must navigate uncertain times and unpredictable waters. Effective strategies, like diversifying portfolios and analyzing market trends, can minimize risks. The current investment landscape requires a robust approach to investments and staying informed of market news. With these tools, investors can confidently build a strong, successful portfolio.]]>

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://w2earners.barrmytaxes.com/strategies-to-stay-calm-and-make-informed-decisions/feed/ 1 Practical Tips for Creating and Managing Your Personal Budget https://w2earners.barrmytaxes.com/practical-tips-for-creating-and-managing-your-personal-budget/ https://w2earners.barrmytaxes.com/practical-tips-for-creating-and-managing-your-personal-budget/#comments Mon, 17 Jul 2023 15:12:17 +0000 https://beratung.vamtam.com/?p=7025 Explore effective strategies to navigate market volatility, minimize risks, and make informed investment decisions during uncertain times.]]>

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

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How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

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